Rollingout Hackathon

The Approach

Allow users to send original news content to Rollingout publication; at the same time, allow Rollingout to quickly provide approval/denied feedback, before for publishing the original submission on Rollingout digital platforms.

• Allow for quick news story creation and submission.

• Create incentive for audience to submit quality news content to Rollingout.

• Allow Rollingout the option to approve or deny content and provide feedback.

Reason for Approach

At a time when, "Content is King", being able to provide your user base with information they find valuable and relevant; can be conveniently discovered, from our users experiences. 

• Social Media

• CNN

• NewTurks

• Livestreams

From market findings, current generations have more options for ingesting information they find relevant. 

Qualitative Studies

Observed user behavior with applications such as Facebook, Snapchat, Instagram to see how users report information they find valuable.

• Users interacted with prototype smoothly, it was familiar to social media apps they have used to post information.

• The option to "Write Story", was clear, users found how to create original content.

• The approval process is not clear, users did not understand they were waiting for Rollingout to approve submission.

• Questions on how to improve their submission when it was denied.

• User Question. "Why post here when I can just share it to my social media?"

Takeaways

• Learned that views, likes, comments help create incentive for users to post information.

• Viewed different forms of content that users submitted and expected to be excepted by Rollingout.

• Validated assumptions around how to access camera to capture immediate real time events.

Add On-boarding

A short, to the point walk-through on how to use the application. We chose to go with 4 screens and add the option to skip on-boarding for users who feel more adventurous.

Reason

By deciding to make the camera, the home page, we wanted to make sure users felt confident with the navigation options available. We chose to open to the camera first from our user research and to meet business requirements.

• Allow for quick capture of news events.

• Opted for the "Write Story", button to be front and center so that users can access creating their original post swiftly.

• Camera opening puts the users in a reporter mindset from the initial launch.