Building experiences

My Specialties

• Building UX interactions for information with gaming principles.

• Translating Research findings into business requirements and customer journeys.

• Product Team collaboration activities to share skills.

UNDERSTAND BUSINESS GOALS

Prior to engaging in UX, I worked business strategy for Equinox Gaming. Framing business goals will define scope for a project.

Consider.. 

• What business opportunities am I solving for?

• Examining the possibilities where business requirements can satisfy user needs?

• Is this really the problem that users are concerned with? Should this be a business priority?

START USER RESEARCH

Making assumptions help to consturct a starting ground for aligned exploration. Build bases by testing assumptions.

• Construct the context of the intended use, want, or need of the experience.

• Collect data in each phase dealing with the user.

DEVELOP CONTENT

Why is content strategy so important?

• Provides your site visitors with consistent messages.

• Builds credibility through that consistency.

• Strengthens the brand.

• Keeps writers on purpose, on message.

• Keeps the web site from being cluttered with outdated and inaccurate information.

WIREFRAME FOR PRECISION

Sketch ideas out - it helps, then flush out selected ideas.

• These are low cost, low commitment ways to develop and gain diverse results before moving too far into the design.

• Great for group thinking.

• Lean UX

USER TESTING and Reviews

Discover how users interact with the device, app, or interface - it's key . We can study the problem in context to determine project scope and framework, then start constructing solutions.

• Card sorting

• A/B testing

• A task run through of the existing app, website or similar app.

ITERATION

• Wash

• Rinse

• Repeat

• Improve.

PREPARE AND PRESENT DELIVERABLES

Vary per project, client, and audience. Tailor deliverables to provide the best story and insight to your process and output.

• Content inventories, Paper prototypes, Project Road Map.

• Digital interactive prototypes, Hi-fidelity Wireframes, presentations.

COGZ by Boost

Redesign Website and Digital Platform

From web searching to arriving on the landing page, there is a lack of clarity around the COGZ product. Understanding that “COGZ is an employee recognition and engagement solution for small businesses who might otherwise not have access to a formalized program.” Will be essential in attracting and onboarding an audience.

After completing a UX analysis over the website and platform, I decided to focus on opportunities relating to usability metrics; Match between system and the real world, recognition rather than recall, aesthetic and minimalist design, and help and documentation to improve the overall onboarding experience.

Problems

• Lack of customer engagement and retention

• Need help explaining the value of the product

• A difficult and unclear onboarding process

Main Goals

• Create an easy path for users to learn what the product is, sign-up, and start using the platform

• Reduce the time internal team members spend onboarding clients to the platform.
  (accounting for uptick in traffic from SEO to website)

• Boost engagement with smaller companies.
  (Size 50 - 200)

AWL Creative

Information Architecture & Wireframing

The client has a great brand that originally started off offering services for customer’s who were looking to get married. She then, grew her business into a service networking and incubation hub for woman entrepreneurs. My goal was to help her organize content so customer’s could clearly understand her new service, and where to navigate to for what they are looking for.

Problems

• Multiple main ideas attempting to be communicated to different user groups

• Lack of clarity in navigation

• No clear direction for users who were arriving to understand more about the business

Main Goals

• Create an easy path for users to learn what services we offer and drive them schedule a tour

• Organize content on the website so that customers get a clear picture of our services and what we do as a company

• Drive users to schedule a tour to see the space

Unclutter Mother LLC.

Building a website

The client needed a space for her customer’s to see all of the services she offered. Our client was also looking for ways to minimize the amount of calls she received from customer’s who needed basic questions answered. We took a content first design approach as we should, but this time, the client had all of what we needed. Crazy.

Problems

• Needed a central location to show her business and services to clients

• Needs a place for customers to request an appointment

• Customer’s need to be aware of pre service procedures to make the experience go more smoothly

Main Goals

• Create a website that highlights the business and services offered

• Drive customers to make an appointment

• Keep a visual language that complements the current social channels