Bilal Hatim
Experience
Senior Product Designer | Lowe’s Home Improvement | July 2021 - Current
Lead planning, ideation, and creation for content strategy, product features, and net-new experiences for eCommerce post-purchase.
Be the central point for Post-Purchase experience knowledge to help guide my team’s work for product experiences.
Lead the gathering of product requirements, design/engineering efforts, and cross-team dependencies to scope work for quarterly planning.
Tell the product story in the form of presentation decks and design artifacts for leadership to highlight team initiatives, strategies, accomplishments, and goals.
Craft documentation of the design process to help onboard all new members so they are comfortable with Lowe’s product and design process.
Product Designer | Lowe’s Home Improvement | October 2019 - July 2021
Improve the Post-Purchase customer experience for Lowes.com. Successfully released 7 net new product experiences. Online Returns, Line-item cancellations, Online Subscriptions, Online Protection Plans Experiences (Landing page, file a claim, plan dashboard) Merchant UI, and Communications (Delays and Lockers).
Lead the design and discovery exercise to roll out easy to follow experience for adding a protection plan post-purchase for the previously bought item. Which is a $5.3M top-line revenue for Lowe’s.
Lead the contribution of Post-Purchase insights and experiences in cross-team collaboration design workshops such as multi-store buy online pickup in-store, and end-to-end fulfillment. This helped create alignment throughout eCommerce design teams.
Lead UX Designer | LEVELWING Digital Marketing Agency | December 2017 - September 2019
We create site architecture strategies and build presentations for clients to gain sign-off and drum up enthusiasm with insightful recommendations and solutions. Then wireframe, real content while working closely with project managers, visual designers, and devs to push deliverables forward through our design process. I am responsible for effectively articulating and explaining the rationale of designs to engage in conversation with our internal team, and excite our clients in presentations.
Information Designer / Content Strategist | The Coca-Cola Company | August 2016 - September 2017
Redesigned the top hundred pages on the company intranet to increase associate task completion by optimizing page level content.
Designed digital information structures, strategies, and governance that improved business processes in HR.
Worked with my team to migrate legacy content from SharePoint into Adobe AEM and identify opportunities to combine, remove and highlight content.
Perform stakeholder user research, solicit associate feedback, and validate findings for stakeholder presentations.
Social Media Strategist | Rose Garden Consulting Company | August 2016 - August 2017
Developed strategy that initiated social media footprints and increased touch points with our brand by 60%.
Grew digital audiences by 29% overall across strategically chosen mediums; like linkedin, Facebook, and Twitter.
Collaborated closely with Operations manager to produce up to date witty communications.
Responsible for the design, content strategy, and circulation of monthly newsletter.
Contract UX Designer | Playful Art LLC, & General Assembly | March 2016 - May 2016
Collaborated with a team to redesign the character creation feature of the tapStory app before version 2 launch.
Improved user experience by decreasing tasks from 9 to 3 steps required to achieve intended results.
I increased story engagement of customers with content suggestions gathered from user testing the product, and raised awareness of application possibilities; like in app purchases by working closely with the lead stakeholder.
Social Media Manager | Main Street Entertainment LLC, | Nov 2014 - July 2015
Responsible for building, constructing, and maintaining social media spectrum to increase online interaction, event attendance, and online sign-ups by 45%.
Using Facebook, twitter, Instagram, Snapchat, and the companies main website, I grew the digital following by a total of 70% each semester.
Established community partnerships with local vendors that resulted in increased venue bookings and event attendance
Associate Partner Phoenix Games LLC | Aug 2013 - January 2015
Expanded and integrated the company brand into gaming communities by increasing in-store events from once a week to three times and improved product accessibility.
Designed strategic marketing campaigns that raised brand awareness to cause an increase in event participation while increasing sales revenue by 80%.
Continued to improve customer engagement through execution of user feedback and implementation within the next quarter.
Education
General Assembly | Atlanta, GA | User Experience Immersion | Interface Design
Studied and applied best practices of the UX design process intensely over 5 projects. Learned to master strict deadlines, presentation skills, and client contact. Lead UX teams and fostered designer collaboration.
Florida Agricultural and Mechanical University | Tallahassee, FL | Business Administration | Marketing
Learned to develop effective business strategies. Mastered business proposals as well business and market analysis. Effective with data presentation, organization, and interpretation.